A media company built on story, community, and craft.
WestCar Media LLC is a Black-owned and LGBTQ-owned multimedia production, publicity, and storytelling company based in Burbank, California.
Amplify voices. Elevate stories. Connect audiences.
We exist to amplify voices, elevate stories, and connect audiences through meaningful media experiences. From cinematic commercial production to editorial features and national press placements, we operate where craft meets culture.
As a Black-owned and LGBTQ-owned company, our perspective is built in — not added on. That informs the way we work with brands, nonprofits, creators, and entertainment professionals to make sure the story being told is the story worth telling.
Jayla Roxx
Jayla Roxx is an Emmy-nominated producer, host, media personality, and entrepreneur dedicated to amplifying stories that inspire, inform, and create impact. As the Founder and CEO of WestCar Media LLC and Editor-in-Chief of New Hollywood Magazine, Jayla has built a platform focused on storytelling, visibility, and meaningful representation across entertainment, culture, business, and community.
With experience spanning television, digital media, podcasting, editorial publishing, and live events, Jayla has worked alongside major brands, media organizations, and industry leaders including McDonald's, Forbes, AMC+, iHeartRadio, CBS, MTV, Variety, the Television Academy, and Bold Journey. Her work centers on connecting audiences with authentic voices while creating opportunities for creators, entrepreneurs, artists, and organizations to share their stories on a larger stage.
Known for her engaging interview style and community-focused approach, Jayla has interviewed actors, musicians, reality television personalities, authors, advocates, and changemakers from across the entertainment industry. Through WestCar Media and New Hollywood Magazine, she continues to champion diverse voices and build media experiences that celebrate culture, creativity, and innovation.
Based in Burbank, California, Jayla remains committed to using media as a tool for connection, visibility, and impact while helping brands and individuals tell stories that matter.
What we stand for.
Authenticity
We tell stories with truth, nuance, and respect for the people in them.
Excellence
Network-grade production values applied to every project we touch.
Community
We build with — and for — the communities we represent.
Inclusion
Inclusive by design. Diverse voices are the work, not a checkbox.